Does your Equine Business…
Have an email list?DD
An email list is a list of people who have ‘subscribed’ to your newsletter (opted to receive emails from you). The email addresses can be gathered proactively through paid advertising or passively through just having an opt-in form with a call-to-action on your website. A list of subscribers opens up a channel for you to communicate promotions, news and everything else that you find important and worth sharing with your most loyal customers.
Actively collect leads?
Are you putting active efforts into expanding your email list of subscribers? There are a myriad of different ways in which to gather high quality leads starting with a visible straightforward opt-in form with a clear call to action on your website. Aside from passively waiting for subscribers to take the initiative on your website, especially if your website doesn’t yet receive a lot of traffic, this can be achieved through paid advertising by building the trust factor with your potential customers. There are a lot of benefits of having an email list. Putting active efforts into growing one should be an important step in your digital marketing strategy.
Nourish existing customers?
Are you taking advantage of your existing email list to grow your Equine Business or do all of those contacts just sit somewhere forgotten? Sending emails too often might annoy your subscribers, but sending them too seldom might result in you being relegated to the background. If someone has decided to leave you their email address, it is because they would like to hear from you and are interested in what you have to offer. You should find a healthy balance between spaming and adding value.
What is Email Marketing
Email Marketing is a form of direct marketing as well as digital marketing. It can be brought into play for lead generation, brand awareness, building relationships or simply keeping your customers engaged between purchases.
When you want to grow your business or sell your products, email marketing is one of the most effective tools for marketing campaigns.
How email marketing works
Firstly, you need to build up an email list – the more people you have on the list, the bigger your chances of a successful campaign. This is simply the law of large numbers.
If you have gathered the email addresses on your list the right way, your list should be populated with a warm audience (People that have engaged with you online – visited your page, interacted with your content etc.). This would mean that these people already know about you, have voluntarily subscribed to your email list and that they would therefore be receptive to your newsletters or campaigns.
Once you have a certain amount of subscribers on your email list you can send them different kinds of emails. You can notify them about new products, services, promotions or anything else that you want to communicate or share. However, it is good to keep in mind that you should provide value first and start selling second.
Customers will do business with you if they know you, like you and trust you. Email marketing is an excellent means of achieving that end.
Why is email marketing so effective
The first email was sent in 1971 and, although technology has progressed in leaps and bounds, emails have endured. Even though the idea of email marketing might seem a bit outdated, interestingly, email marketing consistently outperforms all other forms of marketing, digital or otherwise, with the highest ROI (return on investment). The answer is simple – warm audiences. You are communicating with an audience that has already expressed interest in your brand.
Benefits of Email Marketing for the Equine Industry
1. Affordable – compared with other digital marketing channels, Email Marketing is very cost-effective. There are no fees paid in exchange for exposure on a certain billboard, magazine, television channel, google or Social Media. The only fee you pay is the agency fee.
2. Highly targeted – If you use email marketing correctly, you are sending a message to someone who wants to receive your message and therefore reaching an already engaged audience. This allows for much higher conversion rates as you are only targeting prospects who already have an interest in your brand.
3. Establish Authority – value first, sales second.
Grow trust in your company by offering useful, informative, and relevant high-value content to your subscribers. Not only will you build credibility, but you will also position yourself as an expert in the industry.
4. Timely – It is true that one of the ultimate goals of marketing in general is to sell products or services, but it is very important how you do it. By timing your email campaigns and sending, for example, a ‘birthday message’ to your customers with a discounted deal can be very effective. Especially if you combine it with a sense of urgency making your offer time sensitive.
5. It is here to stay – You don’t always have control over the channels through which you market. On social media platforms for example, you don’t own your contact lists or even your information at all. It can be deleted by the platform owner (just ask your Google+ account or MySpace, which was once the most popular website in the world, even more visited than Google).
If Facebook, Instagram or Twitter disappears tomorrow, how many customers would you lose?
Luckily, you will always have control over your email contact lists. You can use this huge advantage to put your marketing efforts toward building your email list as a long term stable investment that will pay off for many years to come.
What does our Email Marketing for the Equine Industry service include
Creating lead magnets and opt-in forms
To reap the maximum benefit that email marketing has to offer, it is important to have an expansive list of subscribers. Therefore you should continually entice people to leave their email addresses in order for your subscription list to grow. Depending on the type of your Equine Business, we will build buyers funnels, landing pages and create compelling opt-in forms that your customers will not be able to say ‘no’ to.
Targeted email campaigns and newsletters
We formulate targeted email campaigns and design newsletters that optimally communicate your message in a manner best suited to your Equine Business’ needs. The goal is to communicate and nurture your audience, be it monthly or otherwise, and to convert existing leads into customers.
Email AutomationsDDDDDDDDDDDDD
Marketing automation is any process that automates repetitive tasks in an orderly and timely manner. It is a combination of strategy and personalization that gets the right content in front of the right customer at the right time. The automations are based on the actions that the customers are taking online (on your website, social channels etc.). It should allow you to nurture your prospects with highly personalized useful content that helps convert them into delighted customers. Drip Campaigns are a very popular example of marketing automation where a limited number of emails are sent to your audience automatically, on a set timing, based on actions that they take with the purpose of moving them further down the buyers funnel.
How Can We Help Your Equine Business Grow?
Request a quote or schedule a free consultation call.
