Google Ads Advertising for the Equine Industry

With Google Ads paid advertising your Equestrian Business can rank on the first page of Google today

What is Google Ads Advertising?

Google Ads, commonly also known as Pay-Per-Click (PPC) advertising, is
paid advertising done through the Google Ads Platform. People also refer to it as PPC advertising because of the way it is charged – per click – meaning, when someone clicks on your ad.

It is an extremely effective way of directing relevant, quality traffic to your website that you can then use to promote your business, sell products or services, raise awareness about your brand or increase conversions.

Another way to look at PPC (Pay Per Click) advertising is as ‘paying for the click’ to get the attention of people who might otherwise not visit your website.

Imagine an unvisited shop in a secluded corner of the shopping mall and Imagine how much more noticeable that same shop would be at the entrance of the mall and the benefits this would bring. Your website in the online world can be invisible, similar to a shop in a dark corner of the shopping mall.

Building on this simile, advertising through the Google Ads platform will do for your website what a good location will do for a shop in the mall, and even more. It will make your website visible and will enable you to reach audiences that are interested in the products and services that you offer at the very moment that they are actively searching for it.

Once they have visited your website, you can continue to guide them towards becoming a customer or, in other words, moving them down the conversion path.

Benefits of Google Ads Advertising for the Equine Industry

Google Ads are a great way of advertising for any industry, the Equine Industry included.
Depending on your business goals and the nature of your Equine Business there are four different campaign types that we can choose from.

Campaign Types

1. SEARCH: Text ads on search results – They appear above organic (non-paid) results on the 1st page of Google search results. They let you reach people while they’re actively searching for products and services that you offer. It’s great for driving sales, leads, or traffic to your website.

Who is it for?
Search Ads are great for Riding Schools, Trail Riding and Safari Companies, Lodges and Guest Ranches, Riding Coaches, Horse Trainers, Ecommerce Equestrian Tack Shops… basically, they are great for everyone!

2. DISPLAY: Image ads on websites, Gmail or apps – They appear on different websites as someone is browsing the world wide web, using Gmail or different apps. They let you reach people with visually engaging ads and they are a great way to expand your reach in other parts of the internet.

Display Campaigns also let you remarket to people who have already bought from you, or who have shown an interest in what you are selling by viewing your ads on other sites.

Who is it for?
They are great for building brand awareness for any type of Equestrian Business. They work especially well in combination with the Search Campaign.

3. VIDEO: Video ads on YouTube – Running a video campaign on YouTube and other websites is an excellent way to increase brand awareness. It can also help to increase conversions or encourage people to buy from your site.
If a picture is worth a thousand words, a video is worth a million!

Who is it for?
They are great for any type of Equestrian Business.

4. SHOPPING: Product listings on Google – Those campaigns are especially designed to increase sales for a retailer. They appear on the Google Search Results page and the Google Shopping page containing an image and a short description of a product.

Who is it for?
They are great for Ecommerce Equestrian Tack Shops.

Google Ads Advertising for the Equine Industry

What does our Google Ads Advertising for the Equine Industry service include?

Research lalalalalalahd

The first step toward a successful campaign is research. Depending on the campaign type, it will be important to identify relevant keywords through keyword research. This makes it possible to discover what queries relevant to your business people are searching for on Google. We will also do competitor research in order for us to see how your business can be set apart and to ensure that resources are allocated most optimally.

Campaign Setup lalalalal

Step two of the process is structuring and setting up the campaign. This step is heavily dependent on the campaign type and, among other things, will include the creation of ad groups and ads, choosing audiences to target, keyword planning and choosing the right bidding strategy.

Campaign Optimization

One of the main advantages digital marketing has over traditional marketing is optimization. We can optimize campaigns from the moment that we have gathered enough information about its performance. We can edit, pause and delete ads, allocate the budget from less successful to more successful campaigns and we can do this ad infinitum.

How can we help your Equine Business grow?

Ask for a quote or schedule a free consultation call.