Equine SEO (Search Engine Optimization)

Improve your website’s ranking for queries, terms and keywords relevant to your Equine Business

Does your Equine Business…

Rank on Google?

It is important to understand that your website will not start appearing on the first page of Google search results just because you have a website. If you don’t put a lot of targeted effort, it will not even rank for your domain/business name. Do you know if and how well your website is ranking for the queries relevant to your equine business?

Generate traffic?

Without a high enough ranking your website will not generate relevant traffic. Do you know how much traffic per month your website gets? Do you know how many conversions per visitor it generates? If you are not aware of these basic metrics, you will find it hard to utilize the full potential of having a website and online presence.

Convert visitors?

The term ‘conversion’ refers to any action that visitors take on your website that holds value for your business. That can be a purchase (for ecommerce), signing up for a newsletter, submitting a query, calling you on the phone, reading a blog, watching a video, visiting a certain number of pages and anything else that you classify as a desired action.
How well does your website fulfill the task of converting visitors into customers?

What is Equine SEO?

Equine SEO is Search Engine Optimization (SEO) for Equestrian Businesses.

In essence, it is a strategy that ensures that your Equestrian (or any other) website ranks higher in search engines such as Google. A higher ranking when someone searches for a term relevant to the products or services that you offer, will increase your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers.

How to make your website more visible to the search engines?

It is essential that your website is optimized for both human users, and for the search engines that examine the site.

The ‘organic’ rank (or visibility) of a website is determined by a complex set of more than 250 algorithms. These algorithms take into account factors such as the age of the website, how often a particular webpage has been visited, how recently it was updated, the authority of the website, how closely your website or webpage corresponds to the search queries that people type into Google search and many more.

But, the most important factor that will make your website successful is creating great content – content that answers people’s queries better than everyone else’s content in the whole world wide web.

However, content is not all that there is…

Types of SEO

SEO consists of three parts. While content is the most important factor that influences your ranking, it is not the only one.
Even if you have great content, if everything else is done poorly your website will not rank well.

1. TECHNICAL SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively. It is the process of ensuring that a website meets the technical requirements of modern search engines.

Technical SEO entails among other things:

Fixing broken internal and outbound links
Checking if URL structure is SEO friendly
Finding and fixing redirect chains and loops
Improving site speed
Optimizing the site for mobile devices

2. ON-SITE SEO is the practice of optimizing elements on the website itself as opposed to elsewhere on the Internet. It refers to optimizing content, keywords, improving internal linking and everything else we do to improve its ranking.
On-Site SEO is also known as On-page SEO.

3. OFF-SITE SEO (also known as Off-Page SEO) refers to all of the activities that you and others do away from your website. On-Site SEO happens within the website, while Off-Site SEO happens outside of the website.

When people talk about Off-Site SEO they actually talk about link building. According to Impact, high-quality content and link building are the two most important factors used by Google to rank your website for search.

The more inbound links your website has, the bigger the site authority in the eyes of search engines.

equine seo

What does all of this mean for your Equine Business?

No matter what type of Equine Business you have, without a website that ranks on Google, your potential customers will not be able to find it. You might respond and say ‘But still I do get customers’. The question is:

Do you know through which channels they find you?

Do you know how many of them found you on the Internet?

Do you know how many customers per month you acquire through your website?

Do you know how many customers had started their research on Google, have landed on your website where they have found all the relevant information before they’ve decided to work with you?

If your answer is ‘no’, then you are missing out on one of the biggest hypes of the 21st century – the digital hype.

You are also missing out on new clients and growth potential by letting the clients find you through happenstance, rather than actively attracting new customers.

SEO is not an event

Did you know that 75% of people will never scroll past the first page on Google search? The reality is that if your website doesn’t start ranking for queries relevant to your business, it will not get any traffic and your business will suffer.

SEO is not an event, it is a process that will take time before the results become apparent. The good news is that the sooner you start investing in your Equine SEO strategy, the sooner you will start seeing these results!

How can we help you to get started with your SEO strategy?

Schedule a free consultation call.